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Source：Feast Information Network Editor：Games Time：2025-06-26 06:06:55

Devil horns8+ Archives the American Sign Language gesture for "I love you," or Gene Simmons' personal creation?

That will be for the U.S. Patent and Trademark Office to decide, because the Kiss frontman just filed an application for trademark ownership of his iconic hand gesture.

He does it in most pictures but does he own it? Credit: Erik Pendzich/REX/Shutterstock SEE ALSO: N.W.A. slam Gene Simmons, then pose for a selfie at Rock and Roll Hall of Fame

According to the application Simmons filed Friday, the gesture was first used commercially on Nov. 14, 1974, which was during Kiss' Hotter than HellTour.

Simmons wants trademarked use of the gesture for "entertainment, namely, live performances by a musical artist; personal appearances by that artist."

"Rock and Roll God Gene Simmons Thinks the Dow Will Blow Past 20,000" by Brian Sozzi via TheStreet.com https://t.co/CrPkHsm1iu
A post shared by Gene Simmons (@genesimmons) on Mar 3, 2017 at 8:44pm PST

Simmons even included a picture of the gesture with his application, just to make sure he was extra clear:

Original image has been replaced. Credit: Mashable

One glaring question though -- is the gesture really his?!

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The gesture Simmons is attempting to trademark bears a striking resemblance to the sign of the horns, albeit with a different thumb position.

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A post shared by Snow Kitten (@snowkittenmeow) on Jun 6, 2017 at 7:03am PDT

However, that hand shape is pretty much owned by Black Sabbath's Ronnie James Dio, who is widely credited with introducing it to popular culture. And of course the sign of the horns has a long history already. It's associated with the devil and can be traced back centuries across various cultures to a time long before 1974.

Simmons' gesture also looks positively identical to the ASL gesture for "I Love You," which might be the biggest hurdle his legal team has to clear.

Additionally, it has been pointed out that Simmons' gesture is awfully similar to Spiderman's "thwip" hand gesture, turned upside down.

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A post shared by Spider-Man (@spidermanmovie) on Oct 30, 2014 at 2:23pm PDT

Even if he can prove "his" gesture is unique, there is evidence he was not the first to use it. John Lennon has been photographed making a very similar shape with his hand as early as 1966.

A larger question remains of how Simmons would enforce his trademarked ownership too. There is some legal precedent for this; former pro wrestler Diamond Dallas Page sued rapper Jay-Z over the "diamond cutter" gesture in 2005, which Page claimed Jay-Z had stolen from him.

Would Simmons really go around suing anyone who attempted to profit from "his" sign? Stranger things have happened.

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