While facial recognition software has made huge leaps recently -- being used for security in airports,female full frontal catching criminals on the streets, and even distracted students -- it just took the next, big leap we've been waiting for: recognizing celebrities.
SEE ALSO: How a university campus is using facial recognition to keep its dorms safeAmazon's Rekognition tool, launched last year, has a bunch of great uses, including image moderation that can flag offensive images and other image detection tools useful for websites.
But now it's added -- drumroll -- celebrity recognition! It's useful for photo indexing if you have a site full of celebrities (like, say, a boy band fan page which I most certainly do not have, don't bother trying to find it).
Fast Companytook the tool for a quick spin and it seemed to do well recognizing Britney Spears and Snoop Dogg but had trouble with M.C. Hammer. That's pretty okay for a few 1990s icons.
But we at Mashableare far more concerned with Game Of Thrones, as you might have noticed, so we decided to test Rekognition's ability to recognize the most important figures of Westeros and beyond.
Results were ... mixed.
Rekognition had no issues recognizing Kit Harrington (Jon Snow), Nikolaj Coster-Waldau (Jaime Lannister), or Maisie Williams (Arya Stark). Boom, three for three.
Original image has been replaced. Credit: Mashable Got it.
Original image has been replaced. Credit: Mashable Roger.
Original image has been replaced. Credit: Mashable Good so far.
But then things got ... weird.
Original image has been replaced. Credit: Mashable First up, Peter Dinklage as Tyrion Lannister, one of the series' most popular character.
Rekognition identified him as Italian moutaineer Reinhold Messner. That's... a random "celebrity" to mistake Dinklage for but, well, take a look at some Messner photos and, sure, I can see it. But it's still a bit random.
Not Peter Dinklage. Credit: Niranjan Shrestha/AP/REX/Shutterstock But Dinklage wasn't alone. Rekognition had trouble with three major women characters.
Emilia Clarke (Daenerys Targaryen) was identified multiple times as model Rosie Mac who is actually Clarke's body double.
Original image has been replaced. Credit: Mashable 
Original image has been replaced. Credit: Mashable But that's better than what happened to Sophie Turner (Sansa Stark) and Lena Headey (Cersei Lannister).
Turner was first identified as Swedish handball player Johanna Bundsen who is apparently more recognizable than a young actress who is part of both the Game of Thronesand X-Menfranchises. Sure. Okay.
Original image has been replaced. Credit: Mashable Really? Nothing?
Original image has been replaced. Credit: Mashable But that's not even as weird as Headey, who was identified as former New Zealand soccer player Chris Killen who was recently charged with sexual assault and what the blue hell, Rekognition??? What is it with random athletes?
Original image has been replaced. Credit: Mashable On a second try, we got a big, ol' nothing burger for Headey -- which I guess is actually better than the first result?
Original image has been replaced. Credit: Mashable And that brings us to the final example, the infamous Night King. Who, pray tell, would Rekognition identify when we pushed through a completely fictitious creation (though one portrayed by real-life actors Richard Brake and Vladimir Furdik)?
Original image has been replaced. Credit: Mashable LOL okay. I'll take that one.
It's new technology, after all.
Topics Amazon Artificial Intelligence Game Of Thrones
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