Before anyone could Watch The End of the Fucking Worldeven help themselves to the cold Thanksgiving leftovers, U.S. shoppers had spent a whopping $1 billion online.
The turkey was less interesting than drones this year and people across the country dropped cash like it was going out of fashion. By 5 p.m. on Thursday, bargain hunters had spent $1.15 billion, according to Adobe Digital Insights. By the end of Thursday, that figure had hit $1.93 billion.
SEE ALSO: Apple's Black Friday event: Gift cards up to $150Once upon a time shoppers would patiently wait for the chaos of Black Friday to score a bargain but times are changing. Black Friday now lasts for months and shopping online between Thanksgiving courses is now common practice. This year's online sales were up by 11.5 percent on last year, with 40 percent of sales happening on mobile devices.
The most popular electronic products purchased were Samsung 4k TVs, iPads and Xbox consoles, while Lego, drones, electric scooters and vehicles for kids were the toys of choice, according to Adobe. If you plan to secure a NES Classic Edition, the New Nintendo 3DS Super Mario or Playstation VR Launch Bundle, you may be out of luck -- these products have the highest risk of selling out.
Just want the biggest bargain? According to Adobe, tablets, televisions and toys have the biggest discounts. Now that Black Friday has arrived, roll up your sleeves, arm yourself with all the research and prepare for another whopper day of shopping sans turkey.
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