We're not sure who slipped something nasty into UPS's egg nog9 Sectret Pesonal Study (Rated 19 Secret Lesson)Sunday, but the shipping company is facing backlash over a tongue-in-cheek tweet that went a bit too far into Grinch territory.
The now-deleted tweet was posted Sunday afternoon and read like something Scrooge McDuck would dictate.
Original image has been replaced. Credit: Mashable Oof, that's the sort of thing Scut Farkus would say while pummeling you with snowballs. The tweet lived for almost a full day before it was deleted sometime Monday afternoon, but that didn't stop Twitter users from calling out the company for their bah humbug attitude.
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And, because this is Twitter, there were people who got mad because people were mad about the original UPS tweet.
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Perhaps the funniest thing about this whole yuletide ordeal, though, is the UPS Store account responding to an angry response about the tweet with a cookie cutter customer service response.
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Staci Reidinger, the PR and social media manager for the UPS Store, told Mashable that the original tweet was supposed to draw attention to the company's shredding services while maintaining the fun, irreverent tone the account usually employs. Sadly, though, it seems Santa is just one thing you don't want to mess with and after the deluge of negative feedback, Reidinger says the decision was made to delete the tweet.
And so yet another social media lesson has been learned by the brands of the world: Santa and your children's letters to him, are sacrosanct lest the Twitter mob get a hold of you.
Happy Holidays.
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