The Happy (2015)U.S. Justice Department is suing Google (or Alphabet Inc., if you prefer), and in testimony today, Apple Senior Vice President of Services Eddy Cue dropped a bombshell in the courtroom: Apple is now "actively looking" at focusing its Safari web browser on AI search instead of Google Search.
As Bloombergreported, the revelation marks a "seismic shift for the industry."
The default search tool used by a web browser with only 18% market share might not seem like a seismic announcement, but it's further proof that a massive shift is underway. And that shift threatens one of the foundations of the internet as we know it: Google Search.
As of this writing, Alphabet stock is down 7.5 percent for the day, a sharp drop.
Increasingly, some users are relying on AI chatbots like ChatGPT for their web searches. Just today, the AI company Anthropic announced a new API that would expand the search capabilities of its Claude AI models. ChatGPT-maker OpenAI has also been encroaching on Google Search's territory, first with the introduction of ChatGPT Search in October 2024 and more recently with new shopping features.
Now, even Apple is signaling a shift toward AI search — and away from Google. Due to the dominance of Apple iPhones, Apple's approach to search will have much wider impacts across the web.
Apple also stands to lose significant revenue as a result of the Justice Department's lawsuit, which highlighted the payments Google makes to Apple to use Google as the default search engine on Safari.
In his testimony, Cue seemed to defend the relationship, which nets Apple $20 billion a year. By highlighting the inevitable shift toward AI search, Cue suggested that Google's search monopoly is naturally coming to an end.
The news isn't all bleak for Google, however.
The company's Gemini AI model has surged to the top of some AI leaderboards, largely due to the truly mind-boggling amount of data Google has at its disposal. And Google itself is diving headfirst into AI search, first with the introduction of AI overviews, and then with the beta for AI Mode, a new chatbot-style search tool.
If the trend wasn't clear before, it is now: the era of Google Search is ending, and the era of AI search is nigh.
Disclosure: Ziff Davis, Mashable’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.
Topics Apple Google
Gods of War
Springy pup leaping through the grass is the embodiment of joy
Here's what a rocket launch looks like from the view of a satellite
Catch up on this week’s news with our Instagram roundup
A worthless juicer and a Gipper-branded server
Popular Mac apps caught harvesting users' browsing data without consent
145 tech leaders sign open letter
Watch NOAA hurricane hunters fly into the eye of Hurricane Florence
Shop Owala's Memorial Day Sale for 30% off tumblers
Norm Macdonald wants us to feel bad for Louis C.K and Roseanne Barr
Best headphones deal: Save up to 51% on Beats at Amazon
In a world of e
Your next iPhone might be brown
In the good ol' days, we forced politicians to do the Macarena
'The Last of Us' Season 2, episode 4: Why Ellie sings 'Take on Me'
OnePlus 6T: the first real test for in
The Drake/Meek Mill beef appears to have ended
How to watch Apple unveil its new iPhones on Sept. 12
Philips now allows customers to 3D print replacement parts
The real Wild West actually had a lot in common with the tech industry
Switching Away From Outlook or: How I Learned to Stop Worrying and Love GmailChappell Roan's iPhone case is on sale right nowFinding the Right Components for a WellBest PlayStation deal: Save $30.99 on the DualSense Edge controllerMusetti vs. Alcaraz 2025 livestream: Watch French Open for freeBest robot vacuum deal: Get the Dreame L10s for 33% off at AmazonBest foot massager deal: Save $65 on Renpho Shiatsu Foot MassagerDirectX 12 MultiInside the Murky Process of Getting Games on SteamToday's Hurdle hints and answers for June 6, 2025How to Watch Netflix with Friends Anywhere (and No, It's Not Illegal to Share Your Password)National Doughnut Day: How to get free doughnuts at Krispy KremeIGN Live 2025: What to expect from the massive gaming eventBest earbuds deal: Save $30 on Bose QuietComfortEstimating CPU Performance Using Amdahl's LawHow 'And Just Like That…' Season 3 tackles dating app fatigueHow to unblock Pornhub for free in ArkansasNYT Strands hints, answers for June 5Best kitchen deal: Save $70 on the Ninja Pizza Oven at AmazonOver 55? AT&T's new unlimited plan for seniors costs $35/month A very pregnant Ciara has the perfect Whitney Houston tribute CeeLo Green showed up to the Grammys looking like C These twins battled each other for 58 words in the final round of a spelling bee iMessage is the only thing keeping me on an iPhone 'Infinity War' teaser puts Avengers, Spider Apple fixed a bug that accidentally kept your cleared browsing data on iCloud 11 Valentine's gifts for your f*ck buddy The GOP adds a fake Lincoln quote to its list of alternative facts Drake sent Chance the Rapper a sweet congratulatory text during the Grammys This email newsletter is required reading for the resistance in Trump's America James Corden slipped a Donald Trump dig into his Grammys opener The Weeknd and Daft Punk ignite the Grammys with a smoky apocalyptic performance Frank Ocean slams Taylor Swift's '1989' win in angry letter about the Grammys MashReads Podcast: YA fans are the best book fans ever. Take it from a YA expert 'MadTV' star Will Sasso tries to be cool internet celeb in new short film Rihanna does not care if you see her drinking from a flask at the Grammys Tom Arnold waxes lyrical about Trump's alleged racial slur tape in the jungle James Dolan pours lighter fluid on the raging dumpster fire that is the New York Knicks The entertainment company behind 'The Walking Dead' is expanding its digital presence 4 solutions to the iPhone 7's dongle crisis
2.5887s , 10115.421875 kb
Copyright © 2025 Powered by 【Happy (2015)】,Feast Information Network