Ever since Elon Musk has taken over Twitter,update Archives it's become clear that he's obsessed with metrics. In December of last year, he had Twitter add public "view count" metrics to tweets. Public "bookmark counts" were added to tweets in March.
But now, it appears that Twitter is removing one of its most important metrics: Video view counts.
MultipleTwitterusers, including the authorof this piece, have noticed that videos on Twitter are no longer displaying how many times they've been viewed. This metric was previously publicly available to all users.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
It's unclear if this move is intentional, as Twitter has recently updated its video player to include playback speed and a picture-in-picture style mini-player. However, some users have reported noticing the missing view counts more than a week ago.
As of now, video view counts have been removed from the Twitter for iOS app as well as the Twitter website. As of publishing, video view counts can stillbe seen on Twitter for Android.
If the video view count metrics removal is indeed on purpose, this would make Twitter the least transparent social media platform when it comes to video. Every other major video platform, from YouTube to Facebook to TikTok, shows its users how many views a video has received. It's also an extremely important metric for advertisers, as this helps them decide how to run ad campaigns on these platforms.
The removal of this metric forces users to depend on a different one that often paints videos uploaded to Twitter as more successful than the clips actually are.
As previously mentioned, Twitter does show "tweet views," but that's just the number of impressions on a tweet. As tweets are regularly recommended by Twitter's algorithm, users are often served content they don't necessarily have any interest in. If such a tweet has a video embedded in it and the user does not play the clip, then the tweet view count does not accurately reflect how many users actually watched the video.
A perfect exampleof such a discrepancy in these two counts can be seen on Republican presidential primary candidate Ron DeSantis' campaign announcementvideo. The DeSantis campaign is boasting about 15 million views on their announcement video. But, that's the tweet view count metric. Android users, who are still able to view the more accurate video view count, can see that the actual video has only received just over 4 million views. (It's also important to note that Twitter counts a video view as just 2 secondsof playtime.)
This Tweet is currently unavailable. It might be loading or has been removed.
Musk has centered video on the platform in recent months, as attempts to monetize Twitter via subscription-based services have fallen short. The company has been experimentingwith bringing back its standalone live streaming app, Periscope. Last week, Musk announcedthat Twitter Blue subscribers could now upload videos that are up to 2-hours long.
Twitter's newfound interest in being a video platform has attracted some media properties, particularly right-wing media. Former Fox News host Tucker Carlson announcedhe would be launching a show on the platform. The Daily Wire also announcedthat it would be uploading its longform video podcasts, featuring conservative commentators like Ben Shapiro and Matt Walsh, directly to Twitter as well.
How well Twitter's pivot to video goes is anyone's guess, especially with the removal of video view counts.
Topics Social Media X/Twitter Elon Musk
Operation Rock Wallaby rains food down on wildlife hurt by bushfires
19 times Chrissy Teigen got hilariously angry with stuff on Twitter
This Airbnb is made entirely out of LEGO and you can spend the night
Agatha was the biggest missed opportunity of 'WandaVision'
Music is the secret weapon of Mario Speedrunners
Tech retailer Newegg finally scraps 15
Trump in Japan: A well
'Solar Opposites' creators Justin Roiland and Mike McMahan talk fandom
Contingent No More
Audible now finds the best parts of romance novels for you
SpaceX's Starlink will provide free satellite internet to families in Texas school district
Chevy takes on Ford's electric F
Apple Arcade's big update is a golden opportunity to rescue lost games
Tech retailer Newegg finally scraps 15
Then and Now: 6 Generations of GeForce Graphics Compared
19 times Chrissy Teigen got hilariously angry with stuff on Twitter
Trump's Twitter followers just 4,000 after deleted account is restored
Michelle Obama shades Trump with advice on how to tweet
Asus VivoWatch 6 AERO measures blood pressure and ECG
Netflix's 'Thunder Force' is a super
Dad creates joke invite to his daughter's christening and gets an immediate telling offMichelle Obama's long journey to the White House is a story spanning five generationsIn other celebrity breakup news, Amber Heard and Elon Musk have reportedly broken up'Selfie' was a terrific show hiding behind a terrible titleMarvel's 'Helstrom' can't justify its existence in comic book TVRed Sox fans reach for a home run ball in the perfect baseball photoI'm the leader of the White Walkers and here's why we're taking so longCarly Rae Jepsen's single anthems shine among her loveXiaomi's 80W wireless charger will get a phone from 0 to 100 percent battery in 19 minutesBiden enlists Beastie Boys to highlight unsung victims of the pandemicI was a professional athlete and even I can't make wearables usefulPharma Bro Martin Shkreli found guilty of securities fraudDad creates joke invite to his daughter's christening and gets an immediate telling offNetflix's 'The Trial of the Chicago 7' is a crowdpleaser: ReviewInterview: Chrissy Teigen, on how to definitively win the internetTikTok makes it clear: QAnon is prohibited on the platformThere are four new iPhones. So which iPhone 12 should you buy?'Selfie' was a terrific show hiding behind a terrible titleThe text of that Google employee's manifesto is just like every other MRA rantUndocumented immigrants can't vote, but they're still mobilizing others PlayStation 4 is finally getting external hard drive support 'Salt Bae' seasoned Leonardo DiCaprio's dinner, as is the natural order of things You'll never be able to unsee this kid dressed up as a frog Bruce Springsteen trolls Trump's Australian call in the best way Twitter fights back against Trump's alleged dress code with #DressLikeAWoman Series of kick Budweiser turned a classic '90s Super Bowl ad into a Snapchat game Tinder chairman hasn't taken any of his own profile advice Game publisher offers to demo games for developers affected by Trump's immigration ban This amazing PSA asks you to imagine being 260 weeks pregnant Just let Mariah Carey wear heels and diamonds to the gym, all right? Trump prays for 'Apprentice' ratings, Schwarzenegger prays for America New online shopping startup tries to predict what you'll want to buy next Charles Barkley has a very NSFW message for his haters Prime Minister's Twitter circle generates debate in the Parliament 9 revealing pages from Bill Belichick's Super Bowl LI playbook Airbnb, Twitter latest tech companies to raise big money to fight Trump's travel ban Listen to Mariah Carey's new 'sh*t happens' breakup song U.S. and Australia unite to make jokes about the #ReasonsTrumpHangsUp So how many customers actually deleted their Uber accounts?
2.1466s , 8225.6171875 kb
Copyright © 2025 Powered by 【update Archives】,Feast Information Network