【the eroticization of gender: a materialist analysis of patriarchy and gender identity】

LONDON -- 2016 saw some pretty unusual men's grooming trends. There was anti-grooming,the eroticization of gender: a materialist analysis of patriarchy and gender identity which involved fake sweat and dishevelled bed hair. Then, there was Jon Snow-inspired hair perms and even the English rose look.

SEE ALSO: Men, anti-grooming is the biggest grooming trend of 2016

But, 2017 is set to be even more unusual. Models at London Fashion Week's TOPMAN show were sporting a decidedly odd aesthetic: fake dirt. According to a statement emailed to Mashable, this runway grooming look is inspired by the British "pubbing and clubbing scene" of the 1990s.

TOPMAN says the look consists of dirty and greasy hair and oily skin, designed to give one the look of having worked all day and clubbed all night.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable

Models at the show wore oil in their hair to create the faux-greasy look. And, for the face, dark eyeshadow was dusted in random spots to give an un-showered appearance.

Original image has been replaced. Credit: Mashable

You can bypass washing your face after work to get the look, or create it artificially with dustings of eyeshadow in random spots on your face.

Original image has been replaced. Credit: Mashable

Go ahead, skip the shower and take an extra 15 minutes in bed.

---

Featured Video For You

---

Could glow-in-the-dark hair be the next new trend?

---

• Science
• Life
• Tech
• Deals
• Games
• Social Good
• Shopping
• Digital Culture

• The best day to book your flight, according to Google
• NYT Connections hints and answers for November 25: Tips to solve 'Connections' #533.
• Early Black Friday AirPods deals: Max and Pro models are already discounted
• Bluesky is on the verge of overtaking Threads in all the ways that matter
• Skywatching is lit in May, says NASA
• Patriots vs. Dolphins 2024 livestream: How to watch NFL online
• OtterBox Defender Series Pro case deal: $19 at Walmart
• Arkadium mini crossword answers for November 24
• 13 Good Games You Can Play on Laptops and Budget PCs
• Bluesky is on the verge of overtaking Threads in all the ways that matter

• Points of View, Points of Origin
• Emma, Cover to Cover by Dan Piepenbring
• Inside the World’s Worst
• A Brief History of Insect Control
• The Morning News Roundup for November 14, 2014
• On Samuel Rutherford Crockett and the Word “Draffsack”
• Let’s All Go Down to the Bridge and Get Our Teeth Pulled by Dan Piepenbring
• Veterans Day by Sadie Stein
• The Morning News Roundup for November 18, 2014
• Warm Up with Our Winter Issue

• Mastering Gmail Search
• NYT Connections hints and answers for November 23: Tips to solve 'Connections' #531.
• TikTok's Kel Cripe on the power of one word: 'Scram!'
• BYU vs. Arizona State football livestreams: kickoff time, streaming deals, and more
• SpaceX lands its first rocket on West Coast ground: Watch
• Early Black Friday drone deals [2024]
• Ole Miss vs. Florida football livestreams: kickoff time, streaming deals, and more
• Ole Miss vs. Florida football livestreams: kickoff time, streaming deals, and more
• Panthers vs. Sharks 2025 livestream: Watch NRL for free
• Best Black Friday Beats deal: Get $70 off Powerbeats Pro

• Productivity Boost: Enable 'Night Mode' on All Your Devices
• Wordle today: The answer and hints for November 25
• Army vs. Notre Dame football livestreams: kickoff time, streaming deals, and more
• Best Black Friday Floorboard Deal: Free Eminence IR Sampler Pack
• Tennessee vs. Kentucky 2025 livestream: How to watch March Madness for free
• Nintendo Switch Joy
• Best Black Friday Vacuum Deal: 30% off Gtech AirRam 3 Cordless Vacuum
• Arkadium mini crossword answers for November 23
• In Hindsight: Some of the Worst CPU/GPUs Purchases of 2017
• Peacock Black Friday deal: Save 75% on a year of streaming