Xiaohongshu,Nikki Nova Archives also known as Rednote, saw its US daily active users drop by more than 50% this week, according to data from Similarweb cited by TechCrunch. The app’s daily active users fell to 16.25 million on Monday, down from a peak of 32.5 million on the day the ban was first announced. Separately, Sensor Tower data revealed a 17% decline in average US mobile users between Jan. 20 and 22 compared to the previous week.
The slump followed President Trump’s order to extend the deadline by 75 days, giving TikTok more time to negotiate a deal to continue operating in the US. [TechCrunch]
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