It's hard not to be I Would Rather Kill Youintrigued by the gleaming iPhone X, but that doesn't mean folks are going to cough up a grand for Apple's most advanced handset yet.
According to Reuters, a survey of 1,112 iPhone users by the brokerage firm Bernstein demonstrated that although the public will likely still buy a "substantial" number of iPhones, that number won't match the general enthusiasm people have for the latest shiny Apple product.
Preorders for the iPhone X begin on Oct. 27, and they start shipping Nov. 3.
SEE ALSO: How the iPhone has evolved over the last decade“The excitement surrounding the iPhone X appears to be magnitudes higher than actual purchase intent — 48 percent of respondents agreed/strongly agreed that they were ‘excited for the iPhone X,'” Bernstein told Reuters.
Just about half of those excited about the iPhone X, however, said they would actually go out and buy one.
It's unclear what sort of demand Apple was truly expecting from a phone that takes a significant leap in both cost and technology. The iPhone 8 Plus starts at $799, which is $200 less than the 64 GB iPhone X offering (as opposed to $1,149 for the 256 GB model). In addition, the iPhone X comes with the exciting though controversial face-scanning tech, Face ID.
"Substantial" iPhone X purchases may still be good news for Apple's expectations (and bottom line). It's also unlikely that the company will produce too many iPhone X's, due to production challenges at the sprawling Chinese factory that churns them out.
The survey revealed other good news for Apple, illustrating that customer loyalty "remains remarkably strong." Just three percent of surveyed iPhone users said their next phone purchase would not be an iPhone.
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