Instagram just launched Blend,Never Sleep Alone (1984) a a new feature that lets users create a private feed of recommended Reels in their DMs. The use-case here is kind of confusing, but it has potential to be useful for users who want to get to know their friends and lovers' algorithms better — an inclination so disturbing in nature that it might actually be real.
You could compare it to Spotify Blend playlists — which are great to have in the background of a hang or to discover commonalities with other users — but for scrolling through Instagram Reels in silence next to each other. It could also help make the Reels scrolling experience more collaborative and less lonely. If the feature does nothing else, it will likely keep users logged on for longer; a W for Instagram.
The feature has been in development since at least March 2024, and was being tested with some users in March. It'll work in one-on-one DMs or on group chats.
"We want Instagram to be a place where people connect over creativity, and this is one more way to do that. It’s a really fun way to not only share your interests, but to learn a little bit about your friends’ interests… and then you can actually start conversations about that content that you discover," Instagram head Adam Mosseri said in a Reel.
View this post on Instagram
Step 1: Open a DM and tap Blend
The Blend icon should show up at the top right of a conversation.
Step 2: Tap "Invite"
Once you accept or start a Blend, you and your chat will be able to scroll through suggested Reels. When you or a friend reacts to Reels in the Blend using the reply bar, it will send that to the chat to keep your convo going.
Step 3: Scroll away
Once at least one other person accepts the invitation, the Blend will begin. It will refresh every day.
Topics Instagram
Foldable iPhones and iPads rumored to hit in late 2026Best candle deal: Save up to 50% on select Yankee Candle scents at AmazonBest Bose deal: Save $30 on the SoundLink Flex Portable Bluetooth Speaker (2nd Gen) at AmazonSamsung's ballGoogle Cloud Next: Gemini 2.5 Flash, new Workspace tools, and agentic AI take center stageMotorola razr+ 2023 deal: Save $700 on the unlocked 256GB model at Best BuyBest candle deal: Save up to 50% on select Yankee Candle scents at AmazonNYT Strands hints, answers for April 9NYT Strands hints, answers for April 8Best Samsung The Frame TV deal: Save $500 on the 65Best tablet deal: Get the Samsung Galaxy Tab A9+ for 29% offBest Bluetooth speaker: Harman Kardon Onyx Studio 8 Bluetooth speaker 74 percent off at WootBest 4K TV deal: Save up to $350 on the new TCL QM6K from CESIt's time to reBest Asus ROG Zephyrus G14 deal: Take $400 off the RTX 4060 gaming laptopSave $362 on Garmin epix Pro Gen 2 Sapphire Edition smartwatch at AmazonNYT Connections Sports Edition hints and answers for April 9: Tips to solve Connections #198Best security deal: The 8Trump tariff news: See the latest impacts on consumer tech'Black Mirror' Season 7: 'Hotel Reverie,' explained 11 totally real earlier drafts of Melania Trump's speech 'Little Dragon Cafe' is the 'Harvest Moon' successor we needed: Review 7 gifts that are way better than things First look at Hilda, Harvey, and more in Netflix's 'Sabrina' reboot Democratic Party responds to Paul Ryan with an intern selfie of its own Elon Musk sued for calling diver who rescued Thai boys a pedophile Third Eye Blind trolls Republican National Convention concertgoers Report: Google Dragonfly links phone numbers to search results Why the iPhone XR is the most important thing Apple announced Tesla extends battery range for cars in path of Hurricane Florence A fire vortex sucked up a fire hose in dramatic video. What happened? Watch a livestream of Hurricane Florence bearing down on North Carolina This tale of a tragic sneeze will make you throw away your eyelash curler Apple says goodbye to the iPhone 6S, but I refuse to Little Baby Bum has billions of views on YouTube — and just sold for millions Deadly Typhoon Mangkhut shakes Hong Kong buildings Weather Channel uses mixed reality to show the effects of a hurricane BMW shows off its iNext electric, autonomous concept car Here's how to update your iPhone, iPad, and even iPod Touch to iOS 12 Donald Trump's WWE appearance gets a hair
2.0387s , 10132.5546875 kb
Copyright © 2025 Powered by 【Never Sleep Alone (1984)】,Feast Information Network