【Family Movies | Adult Movies Online】

The Family Movies | Adult Movies OnlineSwift Life, Taylor Swift's celebrity app created in collaboration with Glu (the same company that brought you Kim Kardashian: Hollywood), is swiftly tanking.

Taylor's game-ified social network for super Swifties started out relatively strong. Like most things The Real Taylor touches, her fans swarmed the App store when it first arrived on her birthday, December 13th. But according to Apptopia, by that Friday the 15th it was already only coming in at #56 on the overall app ranking. By Thursday, December 21st, The Swift Lifewas flatlining at #793.

This is pretty unheard of for someone with the kind of name recognition and devoted following like Swift. Celebrities with 1/85th of her Twitter following, like Gordon Ramsay, soared above those numbers with his Glu app, garnering over $1 million in revenue by day 53.

Original image has been replaced. Credit: Mashable

Now before the #haters die of Swift schadenfreude, there are multiple reasons why this could be happening -- and none of them have to do with bad karma. As hinted above, The Swift Lifeis a major deviation from Glu's tried and true free-to-play game model. While Swift's app includes some game elements, it's more like a devoted social network platform for fans to share Swifty content with one another. Since Glu has always found the most success through its game, this means they were already fighting an uphill battle with The Swift Life.

Another aspect of the disparity could be traced to a general over-saturation of social networks as is. When you've already gotta make sure that your importing your Snapchat story into your Instagram story -- and that thatInstagram story is automatically updating your Facebook story, I mean, we're already winded.

Mashable Top Stories Stay connected with the hottest stories of the day and the latest entertainment news. Sign up for Mashable's Top Stories newsletter By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

SEE ALSO: Taylor Swift reinvents herself (again) for her first Vogue cover of the Reputation era

Actually, if there were ever a fandom willing to sustain the extra responsibility of maintaining another social media presence on an app exclusively dedicated to a celebrity, it'd be Swifties. So the fact that they're not really biting goes to show you that the issue isn't with their adoration for the New Taylor.

For another, unlike the Kardashians, who built their empires on knowing exactly how to best sell their social media following and lifestyle brands, Swift has not been promoting the ever living hell out of The Swift Lifeto her millions upon millions of followers on Twitter and Instagram -- it's possible she's waiting for the app to work out some kinks (see below) before loudly pushing fans to download.

This Tweet is currently unavailable. It might be loading or has been removed.

But those substantial issues weren't even the biggest hinderance to The Swift Lifetaking off. A few days after launch, the trifecta of Trump supporters, racists, and homophobes turned this simple fan service app into a cesspool from which to spew bad political opinions. Because, in 2017, it's not a social media app if a certain subset of users aren't at least lightly advocating for racial genocide????

We don't know what the right Taymoji (The Swift Life's versioin of a Taylor-specific emoji) is to express our ire, but let's go with ZombieSwift from the 'Look What You Made Me Do' video.

Be better, everyone.

---

Featured Video For You

---

The symbolism in Taylor Swift's 'Look What You Made Me Do' music video is unreal

---

Topics Music Social Media Celebrities

• Science
• Deals
• Life
• Digital Culture
• Social Good
• Shopping
• Tech
• Entertainment

• Tips for Playing PlayerUnknown's Battlegrounds
• Roy Moore lost the election and everyone made the same joke
• Pentagon will allow transgender people to enlist in military despite Trump's tweets
• Softbank's new Leica
• The Ultrahuman Ring Air now comes in 18K gold – for a steep price
• HBO Max sends out mysterious email, everyone makes the same joke
• 'Pirates of the Caribbean' is a big shake
• 6 maps that show how far we still have to go for LGBTQ equality
• Amazon CEO tries to sell kids on working on the moon
• Peloton threatens to brick customers' $4,295 treadmills unless they pay up

• Best speaker deal: Get the Sonos Era 100 smart speaker for 20% off at Amazon
• Spotify to refund Car Thing purchases — how to get yours
• Russell T Davies explains the 'Bridgerton'/'Doctor Who' conundrum
• A flight to space with Jeff Bezos sold for $28 million
• Tinder, Bumble, Hinge: major dating apps are becoming alike
• TikTok is reportedly prepping a U.S. version of its algorithm
• PlayStation State of Play May 2024: All games announced, including 'Astro Bot'
• China’s Chery, Huawei slash prices of first electric sedan due to delays · TechNode
• Tencent Cloud says recent service failure results from cloud API anomalies · TechNode
• X plans town hall with Trump as Elon Musk gets cozy with the former president

• Getting Started with Gmail Keyboard Shortcuts
• Now Beyoncé, Hillary Clinton, and Serena Williams can be the angel on your Christmas tree
• Nuro delivers FedEx packages in driverless vehicles
• Please enjoy this happy panda bear rolling in the snow
• A hedgehog blown up 'like a beach ball' was popped in life
• 'Cruella' has a great soundtrack — there's just way too much of it
• The chilling reason everyone's sharing that 'New Yorker' story about dating
• How to reset your Fitbit
• China just built the world's biggest floating solar project
• The finale of 'Blue Planet II' carried a message that should be heard by all

• Ms. Frizzle spotted at Science Marches across the globe
• Rihanna, Justin Bieber, and more are standing up for bullied kid Keaton Jones
• Christmas time means loads of sneaky cats getting stuck in trees
• Doug Jones won Alabama and people are so, so happy
• Eric Wei's essentials for creating podcasts and running a business
• Sean Spicer is writing a book about the Trump administration because of course he is
• 'Rick and Morty' Season 5 premiere review: "Mort Dinner Rick Andre"
• How to cancel your Disney+ subscription
• Nickelodeon announced 'Tiny Chef' was cancelled. The internet can't handle it.
• Lego is making prototype bricks from recycled plastic bottles