Watching TV,Watch online Dangerous Sex Games (2005) especially reality content, has become a modern-day version of window shopping. You're watching Love Island, mesmerized by how the contestants' makeup stays put in the melting Fijian sun, and you want their full routine. With the platform LTK, content creators can connect with fans to answer the ever-present question: Where is that from?
At VidCon 2025, LTK and Warner Bros. presented their recent collaboration to bring social commerce to the entertainment industry. At the panel, How Entertainment Is Powering the Next Wave of Social Commerce, host Lia Haberman, author of the newsletter ICYMI, moderated the panel with Stephanie Guerrieri, Senior Vice President of Brand Content & Partnerships at Warner Horizon Unscripted Television and Telepictures, alongside Katie Melton, VP of Creator Success at LTK. Joining them were Bachelor Nation's Charity Lawson and Daisy Kent.
According to Guerrieri, Warner and LTK collaborated because fans asked where to purchase clothes seen on the show, and Warner wanted to deepen the relationship with fans. Now, Bachelor Nation is a featured account on LTK, linking items of clothing worn by contestants on the show.
Guerrieri said, “Entertainment and shopping go hand in hand.” The Bachelor Nation page on LTK puts things in “one place that’s easy for the fans. It’s right there and it’s on your terms.” LTK's Melton noted that giving The Bachelorfranchise a LTK page was a "natural evolution."
Kent and Lawson both added that the question they're asked the most on social media is, "Where is it from?" Kent noted that when you come off The Bachelor, the sudden follower gain can be confusing. Lawson added that the demand from fans is unexpected, so having items sourced in real time while the show is airing through LTK makes the job easier.
Both noted that the products they get the most requests for are often the ones that come from authentic moments. Kent noted that she once posted a pair of pajamas on her Instagram stories, not thinking much of it, and through her LTK, she suddenly saw her followers purchasing the item more than 2,000 times. To her, that signaled that the most authentic moments create more demand than staged photo shoots.
Lawson and Kent wrapped up the panel by offering advice to fellow creators using LTK. Kent said, "Think of your following as your friends. If you’re going to send a link to your group chat, then it should be something you love."
Meanwhile, Lawson noted, "Establishing trust has been the key. It’s a lot of work, but it’s exciting and ever-evolving."
Mashable will be live at the Anaheim Convention Center this week, covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.
Topics Creators VidCon
AMD Radeon RX 550 + Intel Pentium G4560Outdoor speaker deal: Save $20 on the Soundcore Boom 2Against FearBest vacuum mop combo deal: Save $140 on the Tineco Floor One S5NYT Connections Sports Edition hints and answers for May 18: Tips to solve Connections #237The fat bears are already extremely fatBest robot vacuum deal: Save $140 on roborock Q7 Max Robot VacuumA worthless juicer and a Gipper-branded serverSkype is finally shutting downShop Owala's Memorial Day Sale for 30% off tumblersMary Shows UpAgainst FearThe Baffler’s May Day Round UpWhale Vomit Episode 5: Startup MonarchyGods of WarA Typical Wall Street RepublicanBest headphones deal: Save up to 51% on Beats at AmazonNew MIT report reveals energy costs of AI tools like ChatGPTQ&A with tendercare founder and CEO Shauna SweeneyNYT mini crossword answers for May 9, 2025 Lyft launches in 40 new cities, 3 new states The Badlands Twitter account is the ultimate climate rebel Video of former Pakistan president dancing to a Bollywood song sets tongues wagging Google's 'Pearl' is first VR film to be nominated for an Oscar Brent Musburger, iconic sports broadcaster who lit up internet, retires from ESPN How to secure a smartphone for the tweeter #ICantKeepQuiet: How an emotional song of empowerment went viral after the Women's March Twitter users finding hope in 'badass' national parks The most promising jobs of 2017, according to LinkedIn Mary Tyler Moore dies at 80 There are now as many internet users in China as there are people in Europe 8 brilliant innovations helping homeless populations around the world Pixie locator gadget will help you find your lost stuff using AR 'Tiny Beautiful Things' is the advice column at its best Chicago PD's top tech officer is betting on sensors and smartphones to curb shootings Protesters hang 'Resist' banner from crane visible from the White House New Zealand wants to know how Trump's tech buddy became a secret citizen Dude makes extremely smooth save after face Lyft catches up to Uber, adds pre Trump announces a terrible thing in a misspelled tweet
1.9061s , 8230.5234375 kb
Copyright © 2025 Powered by 【Watch online Dangerous Sex Games (2005)】,Feast Information Network