Watching TV,Lynn Hunt Eroticism especially reality content, has become a modern-day version of window shopping. You're watching Love Island, mesmerized by how the contestants' makeup stays put in the melting Fijian sun, and you want their full routine. With the platform LTK, content creators can connect with fans to answer the ever-present question: Where is that from?
At VidCon 2025, LTK and Warner Bros. presented their recent collaboration to bring social commerce to the entertainment industry. At the panel, How Entertainment Is Powering the Next Wave of Social Commerce, host Lia Haberman, author of the newsletter ICYMI, moderated the panel with Stephanie Guerrieri, Senior Vice President of Brand Content & Partnerships at Warner Horizon Unscripted Television and Telepictures, alongside Katie Melton, VP of Creator Success at LTK. Joining them were Bachelor Nation's Charity Lawson and Daisy Kent.
According to Guerrieri, Warner and LTK collaborated because fans asked where to purchase clothes seen on the show, and Warner wanted to deepen the relationship with fans. Now, Bachelor Nation is a featured account on LTK, linking items of clothing worn by contestants on the show.
Guerrieri said, “Entertainment and shopping go hand in hand.” The Bachelor Nation page on LTK puts things in “one place that’s easy for the fans. It’s right there and it’s on your terms.” LTK's Melton noted that giving The Bachelorfranchise a LTK page was a "natural evolution."
Kent and Lawson both added that the question they're asked the most on social media is, "Where is it from?" Kent noted that when you come off The Bachelor, the sudden follower gain can be confusing. Lawson added that the demand from fans is unexpected, so having items sourced in real time while the show is airing through LTK makes the job easier.
Both noted that the products they get the most requests for are often the ones that come from authentic moments. Kent noted that she once posted a pair of pajamas on her Instagram stories, not thinking much of it, and through her LTK, she suddenly saw her followers purchasing the item more than 2,000 times. To her, that signaled that the most authentic moments create more demand than staged photo shoots.
Lawson and Kent wrapped up the panel by offering advice to fellow creators using LTK. Kent said, "Think of your following as your friends. If you’re going to send a link to your group chat, then it should be something you love."
Meanwhile, Lawson noted, "Establishing trust has been the key. It’s a lot of work, but it’s exciting and ever-evolving."
Mashable will be live at the Anaheim Convention Center this week, covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.
Topics Creators VidCon
11 Tech Products That Were Supposed to Fail... But Didn't
Theme park food videos are perfect for a stay
'Succession' Season 4, episode 4: What does Shiv's pregnancy actually mean?
Sex with someone you don't live with is now illegal in England
Donald Trump talked about space and Buzz Aldrin's face says it all
Nathan Zuckerman; Soon
New to RVing? Here's what you need to know.
Facebook privacy settlement: Find out if Facebook owes you money and how to collect it
How to unblock XVideos for free
A Week in Culture: Amélie Nothomb, Writer by Amélie Nothomb
How to live stream the New York Knicks in 2025
Southwest Airlines flights were briefly grounded nationwide. What we know.
How to camp during the historic coronavirus pandemic
Billie Eilish is totally fed up with people saying 'All Lives Matter'
How to quit social media: This Gen Z
Apple might announce new MacBooks at WWDC
Elon Musk wants to challenge ChatGPT with his own AI company
Sex with someone you don't live with is now illegal in England
Golden State Warriors vs. Los Angeles Lakers 2025 livestream: Watch NBA online
Staff Picks: A Bouquet to Sybille Bedford; Martin Amis in Brooklyn by The Paris Review
Mark Zuckerberg wants to register 4 million new voters but keep showing them Trump's postsMIT unveils wearable guides for the visually impairedThere's an extreme, unusual warm spot on Earth right nowTech world reactions to Supreme Court DACA decisionPeople want Britain's prime minister to stand up to Trump, not hold his handSassy toddler does NOT want to hear it from any adult'Pokémon Smile' review: my teeth are clean and I have questionsA guide to protesting: What to know, wear, and bringThis artist turned Trump's tweets into something beautifulCongressman calls out Amazon's 'performative' facialLEGO has revealed its Super Mario launch lineupHBO makes 'Random Acts of Flyness' sketch show free on YouTube'The Last of Us Part 2' review: A powerful yet flawed artistic triumphHillary Clinton drops 'covfefe' burn on Twitter, but people are kinda over it alreadyDog stuck inside tree is the living definition of 'oops'Supreme Court rules Trump administration can't end DACA that wayHillary Clinton drops 'covfefe' burn on Twitter, but people are kinda over it alreadyTheresa May renews her call for internet regulation following the London Bridge attackHow to watch Apple's WWDC 2020 eventJeremy Corbyn can't resist a delicious Pringle while greeting his supporters 5 things we loved about the 'Friends' reunion Nearly 1 in 2 Americans don't know what dating 'fetishization' means Simone Biles landed a never How to support your friends on OnlyFans without masturbating to them Photos show how Americans gathered to honor George Floyd's life Louis Theroux responds to important photo of Louis Theroux doppelgänger Instagram's most popular posts of 2017 Mulvaney attempts CFPB coup using crappy donuts as his weapon How to turn off read receipts on your iPhone, you old Apple's WWDC 2021 keynote event will be livestreamed June 7 Chromebooks are beating Macs, but which Chromebook's for you? Trump praises Native Americans and uses racial slur in the same sentence 'Town crier' who announced Prince Harry's engagement to Meghan Markle is 100% fake Prince Harry and Oprah's mental health show is a candid look at trauma How to customize your AirPods settings The internet made sooooo many jokes about Trump's 'fake news trophy' tweet The best Maxine Waters moments of 2017 Bobcat rescued after being stuck in a car's grill for miles on Thanksgiving Grad student created an amazing Rubik's Cube prototype for the blind Slack is down but it's okay because it's almost Friday
2.311s , 8286.4375 kb
Copyright © 2025 Powered by 【Lynn Hunt Eroticism】,Feast Information Network